An ad for Postcard Recordings of Scotland when the the label was resuscitated in the early 1990s.
This is the sort of thing that makes me wish I hadn't binned all my old NMEs and other such weeklies and magazines so long ago. Taken from the NME, 12th of June 1993 this cutting features an ad announcing the forthcoming reissue release of Orange Juice's 'Blue Boy' single and the 'The Heather's On Fire' compilation as well as future releases from Vic Godard, Paul Quinn, and The Nectarine N°9.
Full of rather homoerotic undertones and tongue-in-cheek blurbs it would probably irk some of the politically correct crowd nowadays. Distasteful and sexist they'd say. They'd find it offensive, be indignant for five minutes and then get back to their Caramel Brulée Latte, their smartphones and all the utter bollocks that's on Twitter, Facebook etc. etc.
Anyhow, I wonder what those involved with this ad (i.e. the Postcard artists showcased on it) would have to say about it these days?
Source & ©pchille
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